Let's Turn New Canaan Pink!

Our Mission

Project Pink New Canaan raises awareness about breast cancer through community connections, volunteerism, and raising funds to support local nonprofits fighting to find a cure for breast cancer.

Our Vision

More than 100 lampposts in town will be adorned with pink ribbons and lights, transforming downtown New Canaan pink. This initiative aims to raise awareness about breast cancer and funds to support non-profits dedicated to finding a cure for the disease.

Our 2024 Benefactor

For the second year, all proceeds raised through Project Pink New Canaan are donated to Breast Cancer Alliance, which invests in innovative research, breast surgery fellowships, education, dignified regional support, and screening for the underserved.